After launching of several milk products we
came up with ice cream sandwich customers wonder
why this particular product? To give consumer a bite
of joy is as simple as that.
   The small ice cream cookie bar which is affordable
to everyone can bring smile on every face. And a
smiling face eating a sandwich is the only motto of
launching the new product. Some of the customers
may enjoy the combination of cookie and cream
which is Smashed between the cookies and enjoy
the particular eatable. Different flavours made by
company may add more marketing of this product.


   As we introduce our product the ice cream
sandwich as our product the ice cream is Smashed
between the two cookies. Which makes it ice cream
sandwich.
  Looking towards the pictorial or the physical
appearance of our product we came up with an
brand name “SMASH” which gave an identity to our
brand into the market.
 “As cool as Ice cream”
as the product is all about an ice cream sandwich.