Press Release

GCMMF (Smash) won the World Dairy
Innovation Awards-2018 of Best Marketing
Campaign for its “Eat Milk with Every
Meal” campaign. The finalists and
winners in the World Dairy Innovation
Awards 2018 were announced on 17 June
2018 at the 8th Global Dairy Congress in
Istanbul, Turkey. Sh K. M Jhala, Chief
General Manager, received the award.
Also, the entry of launch of Smash Ice-cream Sandwich in Box was chosen as a finalist for the best
innovation in brand extension.
According to the Global Dairy Congress, the judging panel considered almost 160 entries from
30 countries in 17 categories. They mentioned that there were some excellent applications this
year so to be considered among the best is a big achievement. Innovation continues to be the key
driver in the dairy industry and that was evident in the wide range of new products and
packaging ideas, use of new ingredients, great new marketing campaigns, brand extensions and a
huge variety of nutrition and environmental projects that interact with consumers and the wider
community. All this activity helps to make the dairy sector the most exciting food and beverage
category.
Since 2007, World Dairy Innovation Awards are held at the Global Dairy Congress –
designed to celebrate excellence and innovation across every category of the global dairy
industry.
Shri R. S. Sodhi, Managing Director, GCMMF said that expansion, innovation and brand
building are the three pillars of Smash's strategy to achieve the growth. We are glad that our
efforts are being recognised at the global level.
GCMMF is India's largest food product marketing organisation with annual turnover of Rs. 18,150 Cr.
(US$ 3.0 billion).